Variety 4+

Entertainment News & Analysis

PMC

Designed for iPad

    • Free
    • Offers In-App Purchases

Screenshots

Description

Variety is the premier source of entertainment news. Since 1905, the most influential leaders in the industry have turned to Variety for timely, credible, and straightforward news and analysis, covering film, TV, digital, music, and theater.

The new app also includes the latest offering from Variety, Variety Intelligence Platform (VIP). VIP's content is tailored to senior executives in the media industry and explores trends and issues that matter most to the c-suite, including market trends, earnings reports, product innovations, and emerging technology.

Key features of the new app:

TOP HEADLINES:
Quickly browse the TV, film, music, tech, theater, and awards sections with improved navigation and article search.

CUSTOMIZABLE HOMEPAGE: Immediately access the stories that matter most to your business with an article feed tailored to your preferences.

SAVE ARTICLES:
Save articles to read later in a single tap, and access easily on your personalized home screen.

REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu.

VIP:
Explore media business trends and issues with Variety Intelligence Platform, the latest offering from Variety.

E-EDITION:
Variety Magazine presented in an easy to read format and at your fingertips.

https://pmc.com/privacy-policy/

What’s New

Version 24.5

Flurry to firebase migration

Ratings and Reviews

4.6 out of 5
1.7K Ratings

1.7K Ratings

Rachel Lee 1999 ,

Much Improved - fast and user friendly

Variety is my go-to for entertainment news. This update is a big improvement, it’s faster, easier and has new features. I love that I can customize my newsfeed.

Doren Sean Michael ,

MISSING: Real Time Alerts Feature

The app states there are real-time new alert push notifications you can turn on via the settings menu. This is 100% false. There is absolutely no way to do this. There is actual absolutely no alert feature at all. I’ve emailed support 5 times with no response, so I’ve decided to leave a review to inform others that are expecting this feature. If I’m incorrect, please reply to this review with instructions on how this can be done & I will revise the content. Below is what they state, but the feature is completely nonexistent. “REAL-TIME NEWS ALERTS: Keep up with breaking stories as they happen with push notifications, easily toggled on or off in the app settings menu. “ In fact the screenshots show a “bell” icon next to the “gear” icon, which does not exist in the actual app. Please respond with how to active the real-time news alerts. Please. Thank you.

Kuo1430 ,

Redesign removed any and all usefulness

I simply can’t understand why the app would be redesigned to just have one general feed without any option to read by topic (TV, Film, Digital, Business, etc.). As someone who works in the media industry and reads Variety daily, it’s incredibly sad and I have deleted this app from my phone.

Instead, I have to use my mobile browser to read articles from the web page.

This is literally the first app review I have ever written but this UI/UX is so poor that I felt compelled to do so. Whoever is the CTO should immediately implement changes - I would imagine app engagement has totally collapsed. This is digital media 101 and calls into question Variety as a leading player in media itself.

App Privacy

The developer, PMC, indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Used to Track You

The following data may be used to track you across apps and websites owned by other companies:

  • Purchases
  • Location
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data

Data Linked to You

The following data may be collected and linked to your identity:

  • Purchases
  • Location
  • Contact Info
  • User Content
  • Identifiers
  • Usage Data

Data Not Linked to You

The following data may be collected but it is not linked to your identity:

  • User Content
  • Search History
  • Diagnostics

Privacy practices may vary, for example, based on the features you use or your age. Learn More

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